Taking the logo as a starting point, we were tasked to create a brand identity that was instantly recognisable. This involved creating and developing core brand assets, such as, brand tone of voice, positioning line, layout principles, refined colour palette and supporting brand assets that would bring the brand to life, across both digital and print environments.
Art direction and design for the Settl website and app. This included mobile and desktop layout design, creating new user-friendly digital assets and careful consideration around the overall customer journey and accessibility. Angled corner graphics were inspired by the brand logo, and helped shape the layout and positioning, helping frame content in visually interesting ways.
Designed at Traffic Brand Agency, Sydney.
