I developed a tailored campaign for Uniting’s independent living villages in NSW and ACT to boost awareness, encourage tours, and fill vacancies. Built around the theme of ‘choice,’ the integrated campaign combined radio, digital banners, Facebook, a microsite, local press, and on-site signage to deliver a clear, empowering message that customers could live life on their own terms.
I also helped design a community-focused campaign for Uniting Early Learning Centres, highlighting school readiness and strong local connections to inspire families to choose Uniting for their child’s early education.
Designed at Traffic Brand Agency, Sydney.
