To showcase their brand values and encourage positive change, Hyundai proposed planting a single tree every single time a customer updated their details online. This project involved design and art direction that would help reflect the cause. The campaign visuals needed to be on-brand but also elevate the sustainability element within the proposition.
This was communicated through a textured recycled paper stock, playful set of illustrations, vibrant additions to the colour palette and welcoming tone of voice. This new look and feel was then applied to various formats from website homepage takeover to printed mailers.
Two alternative concepts were presented to the client, that helped bring this idea to life—both routes were derived from the core brand assets. The Hyundai logo mark was integrated into landscape overhead shots to create a fresh perspective and also manipulated to create dynamic shapes that would hold photography.
Designed at Affinity, Sydney.
