To promote sustainability and brand values, Hyundai launched a campaign pledging to plant a tree for every customer who updated their details online. The design featured recycled textures, playful illustrations, bold colours, and a warm tone of voice. Rolled out across digital and print, the refreshed identity delivered a cohesive and engaging brand experience.
Two alternative creative concepts were presented, both grounded in Hyundai’s brand assets. Each featured the logo integrated into overhead landscapes and reimagined as dynamic shapes to frame photography in bold, engaging ways.
Designed at Affinity, Sydney.
