Using existing packaging as a basis we created print and digital communications to help advertise various product ranges distributed by Ceva. The core challenge was to simplify large amounts of detailed technical information and engage the reader. We achieved this through the use of lifestyle and action shot photography, use of brand colours such as Gold to elevate and add a quality feel, and also created a kit of icons and graph styles to help readers digest information and understand the efficacy of each product.
Designed at Affinity, Sydney
