This project involved creating a visual identity from the ground up – developing key brand elements including the wordmark, colour palette, typography, photography, and supporting graphics. Rounded forms from the logo informed the wider design system, influencing iconography and a square graphic device used to frame content and add depth. A responsive micro-site was also designed, with a focus on accessibility, user journey, and consistency across devices. The project was delivered in close collaboration with stakeholders, brand strategists, and copywriters, culminating in a full set of brand guidelines.
Traffic Brand Agency, Sydney.
