Brand identity design, including the creation and refinement of primary assets, such as, wordmark, colour palette, typography, photography and supporting graphic assets.
The rounded nature of the type found within the primary logo, inspired the look and feel of supporting assets—such as iconography and square graphic device, which was used add depth and frame content.
Micro-site design, which included careful consideration around responsiveness, user journey and accessibility.
The project also involved working closely with major stakeholders, brand strategists and copyrighters to deliver a full brand guidelines.
Traffic Brand Agency, Sydney.
