![](https://cdn.myportfolio.com/c7f20f3c-99bf-44ac-a25f-1861074e5da1/d8d50483-740e-463c-95b1-3785b4e955c4_rw_1920.jpg?h=8688a3761b3a8082a9beaeb274c222d6)
This project involved design and art direction for an email marketing campaign showcasing the latest Genesis models from Hyundai. Using the logo as a starting point, typography, iconography, imagery and colours were carefully crafted and brought together to create a high-end quality look and feel within the digital space.
![](https://cdn.myportfolio.com/c7f20f3c-99bf-44ac-a25f-1861074e5da1/a35210ba-0109-4a50-becb-23ab39a424a1_rw_1920.jpg?h=dad3eba7788f8a663a2049c8979aa1a0)
![](https://cdn.myportfolio.com/c7f20f3c-99bf-44ac-a25f-1861074e5da1/1f7c1487-1317-44ab-8672-492172891a52_rw_1920.jpg?h=9b4f92677686bec82b60b7f53062d1ad)
![](https://cdn.myportfolio.com/c7f20f3c-99bf-44ac-a25f-1861074e5da1/d0a47497-2253-4b8f-9d6e-5e1788ecd7b7_rw_1920.jpg?h=482e0b371da35614e153bdd5f211360a)
![](https://cdn.myportfolio.com/c7f20f3c-99bf-44ac-a25f-1861074e5da1/f5430cda-8027-4a10-ac78-7291e856deb7_rw_1920.jpg?h=7f56bc783c140997973ed4a35d020954)
Designed at Affinity, Sydney.