I had the privilege of collaborating with Connect Hearing Australia to develop a comprehensive campaign for the launch of the Phonak Audéo™ Marvel hearing aid range.
This initiative included direct mail, in-store displays, and digital assets, all designed to showcase Marvel's innovative features: seamless Bluetooth connectivity, exceptional sound quality, and user-friendly rechargeability.
To ensure the campaign stood out across various platforms, I employed bold applications of brand orange and large typography. Additionally, I highlighted the compact size of the hearing aids through flat-lay photography, juxtaposing them with everyday objects to emphasize their discreet design.
Our strategy centered on demystifying hearing technology, making it more accessible and appealing to a broader audience. The cohesive design aimed to enhance customer engagement and raise awareness of this groundbreaking product line.
Designed at Affinity, Sydney.
