The task was to create a launch campaign for Connect Hearing’s Phonak Audéo™ Marvel range, spanning direct mail, in-store displays, and digital channels. Messaging focused on Bluetooth connectivity, sound quality, and ease of use – aimed at making hearing tech feel more accessible.
Bold use of the brand’s orange, oversized type, and clean layouts delivered visual impact, while flat-lay photography highlighted the product’s discreet, modern design. The result was a cohesive, approachable campaign that boosted visibility and engagement.
Designed at Affinity, Sydney.
