The challenge was to capture the essence of a new luxury 12-storey building in Sydney's historic 'golden triangle'. Aligned with the brand idea, the visual identity drew on the site's heritage through rich colours, classic typography, and refined imagery. In under two months, we developed the full brand suite – from naming, logo, and guidelines to a brand video, photoshoot, brochure, and responsive website.
Designed at Traffic Brand Agency, Sydney.
