I was tasked with pushing the Johnnie Walker brand further in a retail context. After exploring typography and layout options, I developed a concept that isolated the walking man logo as a standalone element – boosting visual impact and brand presence in-store. This approach is now a core part of the brand. I also created retail guidelines and POS applications, later rolled out across 3D retail elevations.
Designed at RPM, London​​​​​​​.

Other work