![](https://cdn.myportfolio.com/c7f20f3c-99bf-44ac-a25f-1861074e5da1/79d1435a-9608-4d5c-ab1a-af0a073d5733_rw_1920.gif?h=e57e6a7ecd4255e6855ac37233909e80)
This project involved creating an overarching brand logo that reflected the Westpac masterbrand. Including sub-category logos, branded printed collateral and digital design executions.
![](https://cdn.myportfolio.com/c7f20f3c-99bf-44ac-a25f-1861074e5da1/9a04973b-6f95-4428-ba7b-05b253f65b72_rw_1920.jpg?h=ff48fffbb234c2ba1ce0d6bdb2bbb681)
![](https://cdn.myportfolio.com/c7f20f3c-99bf-44ac-a25f-1861074e5da1/4b194e51-499d-4d0c-8d88-c5d4fa576847_rw_1920.jpg?h=0adec28cfddf3d74302cdc69657f05e3)
![](https://cdn.myportfolio.com/c7f20f3c-99bf-44ac-a25f-1861074e5da1/9ea43195-d61d-41aa-899c-fcbf44d98da3_rw_1920.jpg?h=705d2cf6584d21958a721937773e0cac)
![](https://cdn.myportfolio.com/c7f20f3c-99bf-44ac-a25f-1861074e5da1/6c6edff8-048c-43a5-a739-50732f6995bc_rw_1920.jpg?h=90c8266d56dca45ed7cbbb2e29b343cb)
![](https://cdn.myportfolio.com/c7f20f3c-99bf-44ac-a25f-1861074e5da1/4e2cc5ed-ec25-45a4-891b-9c5cbc4c35fe_rw_1920.jpg?h=f01c3bfacae4f1a0c71cc76397f5268a)
Designed at Switch Creative, London.
Campaign identity development