In order to increase consumer engagement, we designed and produced a series of responsive emails that individually targeted both existing and non-existing Hyundai customers.
We achieved this through carefully considered content pieces and a minimal design execution that reflected the brands visual identity.
As Head of Design and Lead Designer I was heavily involved in content ideation, design direction, responsive digital design, testing and output.
To help drive digital engagement a series of social content posts were also created. This involved carefully selected imagery, retouching and tailored messaging, with careful consideration to headlines, call to actions and descriptions for maximum click-though rates.
Designed at AFFINITY, Sydney.
Collaborators: Orchard, Sydney

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