Whilst at Whippet London, I helped complete brand identity refresh for Coles Supermarkets, introducing a modern and distinctive visual approach that set the brand apart from its competitors.
This initiative involved simplifying the logo, enhancing in-store communications with engaging, market-inspired designs, and revisiting price point strategies to align with consumer expectations. Key brand assets were streamlined for consistency, seasonal campaigns were revitalized to maintain customer engagement, and comprehensive brand guidelines were established to ensure cohesive implementation across all touchpoints.
The transformation aimed to modernize Coles' brand presence and reinforce its commitment to delivering a superior customer experience.
Designed at Whippet, London
