I contributed to refreshing Coles Supermarkets’ brand identity, introducing a modern, distinctive look that set it apart. This included simplifying the logo, improving in-store communications with market-inspired designs, and updating price point strategies to better meet customer expectations.
I helped streamline key brand assets, revitalize seasonal campaigns, and establish comprehensive guidelines to ensure consistent application across all touchpoints. The goal was to modernize Coles’ presence and reinforce its commitment to a superior customer experience.
Designed at Whippet, London
