Goldmate, operating across FX, Funds Management, and Property Development, needed a unified brand identity that allowed each division to stand out. I developed a flexible system centred on a modern boomerang symbol to represent reciprocity, with distinct logos and hero colours for each division. The project included logo design, sub-branding, website, brand guidelines, and copywriting – delivering a cohesive yet adaptable brand architecture.
Designed at Traffic Brand Agency, Sydney
