![](https://cdn.myportfolio.com/c7f20f3c-99bf-44ac-a25f-1861074e5da1/6ac4f66f-8064-4450-9f18-e7ea9274927c_rw_1920.jpg?h=ca249b65a275a1e265110222aca4ad59)
The chosen word mark was abstract and delicate in style—and aimed to capture fluidity and sound within it's letterforms. The logo featured alongside artist photography for George Fitzgerald's Radio 1 Residency.
The identity mark featured throughout various collateral for George Fitzgerald's BBC Radio 1 Residency spot.
![](https://cdn.myportfolio.com/c7f20f3c-99bf-44ac-a25f-1861074e5da1/48796a85-ab23-497c-8269-c9cf9d5136f0_rw_1920.gif?h=05dae1679c580bc7e5e6c91199c3dc67)
Early stage concepts.
![](https://cdn.myportfolio.com/c7f20f3c-99bf-44ac-a25f-1861074e5da1/6a115ee6-3a49-4e2c-b701-e7f0ad919d89_rw_1920.jpg?h=8e64bce565c50f21c10e7fb7431607d2)
![](https://cdn.myportfolio.com/c7f20f3c-99bf-44ac-a25f-1861074e5da1/9186aa6c-0669-42fd-89cc-cb59f292c2a6_rw_1920.jpg?h=5811a7bf0524de8f001c499f415ce587)
![](https://cdn.myportfolio.com/c7f20f3c-99bf-44ac-a25f-1861074e5da1/4e3cb7f5-bed2-4e4c-9fbf-b02d4bab311f_rw_1920.jpg?h=3c1d20a204b53506fa3d184762a4da9b)
![](https://cdn.myportfolio.com/c7f20f3c-99bf-44ac-a25f-1861074e5da1/2dad08a1-2f92-4a51-800c-1de30bf0eee8_rw_1920.jpg?h=8ea1a811ebeb4f3e9cfafd863604a81f)
![](https://cdn.myportfolio.com/c7f20f3c-99bf-44ac-a25f-1861074e5da1/8b9b5967-aa98-4ea7-b342-a672a0027267_rw_1920.jpg?h=8603e2a282a5478f946cd52e88f64999)
![](https://cdn.myportfolio.com/c7f20f3c-99bf-44ac-a25f-1861074e5da1/f9a0011a-92fd-4b74-a8c6-5f2d6610054e_rw_1920.jpg?h=ea4a74598b106e1a7c16608b7e0c1956)
Direct client.