![](https://cdn.myportfolio.com/c7f20f3c-99bf-44ac-a25f-1861074e5da1/b6d668fd-a179-4191-9be9-db77b1ecccbc_rw_1920.jpg?h=2bad8832f693fd5cc8c9521dfc97f8e1)
Taking the logo as a starting point, I was tasked to develop the brand identity, including short-hand logo design, colour palette, typography, photography direction and collateral executions from business cards and printed books to social profiles.
![](https://cdn.myportfolio.com/c7f20f3c-99bf-44ac-a25f-1861074e5da1/3170c8d2-cce7-499b-a4a4-0a04778743c7_rw_1920.jpg?h=482fa07b67b7ed2993b172d667d584ad)
![](https://cdn.myportfolio.com/c7f20f3c-99bf-44ac-a25f-1861074e5da1/242a310f-78b8-4dd4-b852-5026374faa73_rw_1920.jpg?h=41da9d0e97bc495dbbce7d93b6e9449e)
![](https://cdn.myportfolio.com/c7f20f3c-99bf-44ac-a25f-1861074e5da1/f17a16ca-b100-46fb-88c8-42add01f114a_rw_1920.jpg?h=f4829120c41aef42f7d186cf776db690)
![](https://cdn.myportfolio.com/c7f20f3c-99bf-44ac-a25f-1861074e5da1/9f706dc9-9216-48fc-a754-0a8360c118fb_rw_1920.jpg?h=c16bbd31ebbd9751707146cfd2fcc965)
![](https://cdn.myportfolio.com/c7f20f3c-99bf-44ac-a25f-1861074e5da1/702f0c79-5640-45a3-a39b-ba221b5a37f8_rw_1920.jpg?h=efe08119d2e10d8f7e5b9b5fc83116bc)
Direct client.