I help brands create meaningful impact

I create brands, digital experiences and campaigns that solve complex problems through strategic thinking and creative craft. With 17 years of international experience across London, Sydney and Los Angeles, I create work that is clear, purposeful and designed to make a lasting impact.

M&S Café

Reimagining the M&S Café experience

Bensons for Beds

A brand refresh designed to make better sleep feel more desirable and more accessible.

Travel Discovery Platform

A trip-planning platform that makes discovering, saving and shaping a Central Coast visit feel effortless.

M&S Worklife

Building an internal brand to inspire, support and empower colleagues.

Hyundai Digital Experience

A streamlined digital experience that helps drivers compare, choose and upgrade with confidence.

No.2 Bligh Street

Creating a refined identity for a luxury Sydney address with real heritage.

M&S Café

Reimagining the M&S Café experience

Bensons for Beds

A brand refresh designed to make better sleep feel more desirable and more accessible.

Travel Discovery Platform

A trip-planning platform that makes discovering, saving and shaping a Central Coast visit feel effortless.

M&S Worklife

Building an internal brand to inspire, support and empower colleagues.

Hyundai Digital Experience

A streamlined digital experience that helps drivers compare, choose and upgrade with confidence.

No.2 Bligh Street

Creating a refined identity for a luxury Sydney address with real heritage.

M&S Café

Reimagining the M&S Café experience

Bensons for Beds

A brand refresh designed to make better sleep feel more desirable and more accessible.

Travel Discovery Platform

A trip-planning platform that makes discovering, saving and shaping a Central Coast visit feel effortless.

M&S Worklife

Building an internal brand to inspire, support and empower colleagues.

Hyundai Digital Experience

A streamlined digital experience that helps drivers compare, choose and upgrade with confidence.

No.2 Bligh Street

Creating a refined identity for a luxury Sydney address with real heritage.

M&S Investor Relations

Presentation design system for investor reporting, executive presentations and live events.

M&S Investor Relations

Presentation design system for investor reporting, executive presentations and live events.

M&S Investor Relations

Presentation design system for investor reporting, executive presentations and live events.

Coles Supermarkets

A complete brand and retail refresh that transformed the in-store experience and repositioned Coles as the home of freshness.

Coles Supermarkets

A complete brand and retail refresh that transformed the in-store experience and repositioned Coles as the home of freshness.

Coles Supermarkets

A complete brand and retail refresh that transformed the in-store experience and repositioned Coles as the home of freshness.